CITIZENS COMPASS —In an outstanding display of consumer-centricity, the award-winning Sosa Fruit Drink brand owned by Rite Foods Limited recently embarked on an all-expense paid journey with a group of fortunate consumers to its world-class factory in Ososa, Ogun State.
The purpose of this trip was to provide consumers with an up-close look at the production processes that make Sosa Fruit Drink an integral part of their daily lives and well-being.
The exciting journey commenced from the headquarters of Rite Foods Limited, Adebola House in Opebi, Ikeja, Lagos, on Thursday, October 26th, 2023.
With utmost adherence to safety precautions, randomly selected consumers were taken through the complete Sosa Fruit Drink production process, beginning with water treatment, leading to the quality control laboratory, the kitchen where various flavor variants are crafted, the sugar storage unit, the polyethylene terephthalate (PET) bottle production section, and the stages of labeling, wrapping, palletising, culminating in the final production stage where the finished products are expertly packaged for distribution, all in line with global best practices.
The day was not only informative but also filled with merry moments and grandeur. As a token of appreciation, participants were generously gifted free packs of the premium Sosa Fruit Drink, featuring five delightful variants: Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry.
Ms. Adebola Adeyinka, Assistant Marketing Manager at Rite Foods Limited, highlighted that the factory visit was a testament to Sosa Fruit Drink’s commitment to prioritising consumers, who are pivotal to the brand’s growth and leading position in the market segment.
She underlined Rite Foods Limited’s unwavering mission to deliver top-notch products, enhance taste experiences, and contribute to the well-being of communities through its innovative range of offerings.
Consumers, who gained valuable insights into the modus operandi of Sosa Fruit Drink production, left rejuvenated, savoring the brand’s nourishing flavors in line with its mantra, “SOoo smooth.”
Eulogising the brand’s unique approach to consumer connection, one of the beneficiaries of the trip, Eniola Olayinka, commended the brand for providing a comprehensive understanding of the automated production process, from inception to packaging with modern technology, all with little to no human interface. She also appreciated the affectionate manner in which they were treated throughout the journey and the factory tour.
Another consumer, Peter John who loves Sosa Orange, applauded the brand’s standout marketing strategy, describing the factory tour as a wonderful experience and expressing excitement about the innovation deployed by the company in the brand’s production. He expressed satisfaction and commending the brand for maintaining international manufacturing standards throughout the production stages.
“Sosa Fruit Drink is the leading brand in the market. My factory experience was fantastic, and I now understand why the fruit drink is the top product in its segment, produced with automated technology in a highly hygienic environment,” one consumer mentioned.
Others praised the brand’s quality, packaging, and pricing, recognising it as a fantastic value for money. They attested to the uniqueness of Sosa Fruit Drink and celebrated the memorable factory visit.
Introduced to the Nigerian market in 2022, Sosa Fruit Drink exemplifies Rite Foods’ commitment to innovation and excellence.
The brand recently earned accolades, including the “Outstanding New Product of the Year – Juice” award at the prestigious Marketing Edge Brands & Advertising Excellence Awards in September of this year.
From Left; Adedotun Ajibade, Media and Insights Manager, Rite Foods Limited; with Chinenye Eluemelem, a Sosa Fruit Drink Consumer; Adebola Adeyinka, Assistant Marketing Manager, Rite Foods Limited; and Mustapha Shittu, a Sosa Fruit Drink Consumer; at the world-class factory of Rite Foods Limited, in Ososa, Ogun State, during the Company’s Sosa Fruit Drink production experience trip for consumers on Thursday, 26th October, 2023