CITIZENS COMPASS —In an impressive display of innovative excellence, Sosa Fruit Drink, a vibrant entrant into the world of fruit drinks under Rite Foods Limited, has won its maiden award as “Outstanding New Product of the Year – Juice” at the prestigious Marketing Edge Brands & Advertising Excellence Awards.
Introduced in 2022 as part of Rite Foods Limited’s product portfolio expansion, Sosa Fruit Drink, with its five variants: Apple, Orange, Cranberry, Passion, and Mango (OPM), and Mixed Berries, has quickly risen to become consumers’ favourite in the fruit drink beverage industry, setting a new standard for quality and taste.
Sosa Fruit Drink’s laurel at the Marketing Edge Awards reflects the unwavering commitment to innovation and product excellence that defines Rite Foods Limited. This recognition underscores the brand’s impressive growth trajectory, sterling performance in its competitive segment, outstanding equity rating, and its consistently rising profile over the past year.
The 20th Anniversary Summit and Awards event hosted by Marketing Edge brought together industry leaders and innovators. The editorial board of the magazine, in collaboration with the board of Marketing Edge Brands & Advertising Excellence Awards, made the strategic decision to conduct this milestone event both in person and virtually.
The event took place on Saturday, 16 September, 2023, at The Podium, a luxurious Event Centre, in Lekki, Lagos.
The culmination of this grand celebration will be the post-event special edition of Marketing Edge publication which will be out in October, featuring in-depth profiles of the distinguished awardees, including Sosa Fruit Drink.
Mrs. Adebola Adeyinka, Assistant Marketing Manager, Rite Foods Limited, expressed her heartfelt appreciation for this remarkable feat attained by Sosa Fruit Drink.
She spoke passionately about the joy of having Sosa Fruit Drink’s exceptional quality and uniqueness being recognised and celebrated. She also affirmed the brand’s unwavering commitment to quality delivery, hinting at the beginning of what promises to be a series of prestigious awards.
Indeed, the Sosa Fruit Drink brand is proud to receive this award and remains dedicated to providing consumers with top-quality, innovative fruit drink flavours that are second to none.