Ayoba partners Adanian Labs to empower small scale businesses in Nigeria 

CITIZENS COMPASS – Ayoba, the innovative all-in-one app revolutionising communication, entertainment & E- commerce in Africa has announced its strategic partnership with Adanian Labs.

Killian Mayua, Country Head, Adanian Labs Nigeria, who disclosed this on Wednesday, July 5, 2023, in a statement, said the partnership is to launch an SME Accelerator program aimed at empowering and accelerating the growth of small businesses in Nigeria. 

The statement reads, “This initiative comes at a crucial time, as Nigerian SMEs play a vital role in driving economic growth and job creation in the country.

” The SME Accelerator aims to address the key challenges faced by small businesses, including Limited access to capital, technology infrastructure, market and mentorship. 

” The program is designed to foster innovation, improve competitiveness, drive growth and create sustainable employment opportunities.

” The Ayoba-Adanian Labs partnership brings together Ayoba’s comprehensive all-in-one app, which offers a messaging suite, hyperlocal content, gaming, music, and e-commerce, with Adanian Labs’ expertise in technology solutions and ecosystem development. By leveraging these capabilities, the SME Accelerator program will provide Nigerian SMEs with access to vital resources, including digitalization, mentorship, access to networks, technological support, and mobilisation of partners for funding enabling them to overcome barriers and achieve sustainable growth.

“By offering tailored mentorship, access to funding opportunities, and technological resources, the accelerator aims to equip Nigerian SMEs with the tools they need to thrive in the digital age. The program officially launches on Monday 10th July; businesses will have two weeks to apply and the top 20 will be announced,”

As regards application for the programme, the statement said,” Applications will be through the Adanian Labs website.

According to recent statistics, small and medium enterprises account for over 90% of businesses in Africa, contributing approximately 50% of employment and 33% of the continent’s GDP. In Nigeria alone,

“SMEs represent about 96% of businesses, employing millions of people and serving as engines of innovation and economic progress.

Sheila Yabo, Ayoba’s Head of Ecosystem Development said “The potential impact of empowering

” Nigerian SMEs is significant. By strengthening this sector, the country can experience accelerated economic growth, increased job opportunities, and enhanced competitiveness on the global stage.

” Furthermore, supporting small businesses fosters entrepreneurship, drives innovation, and contributes to wealth creation, ultimately improving the overall socio-economic landscape of Nigeria.”

“We are excited to partner with Adanian Labs in launching the SME Accelerator, a pivotal initiative that will empower Nigerian small businesses,” further stated Yabo. “Through this collaboration, we aim to unlock the potential of Nigerian SMEs, driving economic prosperity and creating opportunities for sustainable development.”

Killian Mayua, Country Manager for Adanian Labs, Nigeria said “We are thrilled to collaborate with Ayoba in launching the SME Accelerator program, which holds great promise for Nigerian small businesses.

Adanian Labs is a firm believer that Africa will realise its full potential once its SME sector is transformed.

We have dedicated our work to building solutions that powers and digitises SMEs. Our joint efforts will support the growth of SMEs, boost economic resilience, and contribute to the overall development of this important sector.”

The partnership between Ayoba and Adanian Labs, through the launch of the SME Accelerator, represents a significant milestone in fostering innovation, driving entrepreneurship, and contributing towards economic empowerment positioning Nigeria as a hub for SME growth and development.

Since its launch in May 2019, Ayoba has reached millions of users, with a current active user base of 25 million monthly active users. It offers users free access to an ecosystem of digital and rich media services through channels, micro-apps and payment solutions, embedded within an African super-app.

Ayoba is highly localised and tailored for African and Middle East consumer needs, supporting 22 relevant languages. Users can send and receive encrypted messages, share photos, videos, files and voice notes and can also subscribe to live channels. Family friendly localised content is available through curated channels aimed at entertaining, educating and empowering communities as well as a range of games. Ayoba is available for Android users on the Google, Apple, Transsion, Huawei, Samsung and BeMobi stores as well as the Ayoba website (



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