CITIZENS COMPASS— Leading public relations firm, CMC Connect LLP (Perception Consulting), the exclusive Nigerian affiliate of Burson, hosted a groundbreaking engagement with social media entrepreneurs, themed around the concept of the “Trufluencer,” a term coined to institutionalise influencer relationship with agency, an act set to reinforce the company’s mission to align brands with influencers who uphold moral principles and ethical standards in the digital space.
In his welcome address, the Managing Partner of CMC Connect LLP (Perception Consulting), Mr. Raheem Olabode, explained that the term “Trufluencer” was a word coined to describe influencers who embody integrity and authenticity in their craft. He stressed that CMC Connect LLP, with nearly 34 years of experience managing blue-chip accounts and building media relationships, is committed to institutionalising its relationship with influencers who share its values.
“This gathering is about creating a new standard for influencer partnerships. We want upcoming influencers to see themselves as chief executives in their own right, with opportunities for growth, training, and collaboration that will elevate their work and benefit our clients.” Olabode noted.
Speaking at the event, Airtel Nigeria’s Head of Public Relations, Mr. Samson Adeoye, commended the leadership and staying power of CMC Connect LLP in the communications industry, notes that its track record of nearly 34 years offers influencers an invaluable advantage. He also highlighted Airtel’s commitment to “story-selling” in advertising, emphasising the power of narratives to help brands build deeper, more meaningful connections with audiences.
“When you think about long-term, sustainable partnerships, CMC Connect LLP stands out. With nearly 34 years of experience, it has achieved what many PR companies struggle to sustain beyond five years. This depth of experience gives influencers working with CMC Connect access to a rare wealth of knowledge and industry insight. At Airtel, we believe the strongest campaigns are built on story selling – every good story has conflict, setting, character, and resolution, with the brand as the enabler that brings resolution. That’s why campaigns like our popular Data is Life ad connect so deeply with audiences: they are anchored in stories that truly matter.”
The event brought together a vibrant community of influencers, communications professionals, and corporate representatives, establishing a foundation for ongoing collaboration that prioritises ethics, authenticity, and impact in Nigeria’s growing digital economy.
