CITIZENS COMPASS —Dangote Cement PLC says it has not reduced the price of 50kg bags of cement to N2, 500.
The company was reacting to social media reports about gross reduction in the proce of cement.
Dangote Cement said the current price of the product remains sacrosanct till further announcement is made.
The social media speculations said that Dangote has directed the sale of one bag of cement at the promotional price of N2410, effective October 9, 2023.
In a chat with our correspondent, the Chief Branding and Communications Officer of the Dangote Group, Anthony Chiejina, debunked the reduction in price.
The “false information” is coming barely one week after BUA Cement reduced its price from N5,000 to N3,500.
Chiejina described the online report as misleading, mischievous, malicious and false, saying those behind it would be arrested and prosecuted.
“Management of Dangote Cement Plc has denied reports, in some online platforms, that it has embarked on sales promotion and has further adjusted its prices,”
He added that the management has formally notified law enforcement agents to track down, name and shame the perpetrators of what he called the “devious and deceptive information.”
Chiejina urged Dangote’s customers to continue patronising the cement brand and be careful of scammers, who are bent on defrauding them of their funds.
According to reports, a bag of Dangote Cement is currently being sold between N5,000 and N5,500 in Ogun and Lagos States.